Microsoft as well as other companies tried to compete, but could not maintain as high of a demand as the pod and eventually the market became too crowded and the products eventually became undervalued and over produced. However, they were unable to do so because they underestimated the demand that the pod was producing. Sadly, no one has been able to reach the success that Apple has when it comes to portable music devices.Īs you can see from the chart, Microsoft, the creator of Zone, tried to reach success by hitting all five points that were mentioned on the left side of the chart. All a sudden a portable music player like this was what everyone wanted, so other companies started doing the same thing and came out with comparable products such as the Zone. The first thing that comes to mind when I think off taxation such as this is the results of Apple first launching the pod. Red oceans are all other strategies that are currently trying to out-compete one another in hopes of being the one on top. To discuss Blue Ocean Strategy, we also have to understand Red Ocean Strategy.
While there are many people who believe taking down the competition is the best plan for their company and will result in huge success, Blue Ocean Strategy does not even factor it into their decision making process as a way to reach success.
To fully understand why I selected this theory opposed to one of the other ones, I feel that first I need to explain exactly what Blue Ocean Strategy is and who has used it and gained enormous amounts of success. I have always been someone who enjoys a challenge and I feel that while this theory is a challenge, it has the most potential to bring organizations the greatest amount of success. While all of the theories brought us interesting and valuable information, the one that resonated most with me and stuck out the most was the Blue Ocean Strategy.
In the past ten weeks, this class has tested me by having to read challenging articles that presented several different strategic theories to us.
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